The story of Staunch Traditional Outfitters:
Staunch Traditional Outfitters is a provisions collection for fishful-thinking minds and outdoor enthusiasts. The Staunch collection was created and launched in the fall of 2015 by Eric Quintanilla in his hometown of New Braunfels, TX. Eric is constantly designing and infusing his passion for the outdoor experience which portrays in the Staunch headwear and apparel line.
Staunch Tradition has been crafted with a twist of the traditional outdoor experience and today’s modern lifestyle. We stand by our unique products, designed and created directly from the field with an unfaltering commitment to quality and style, providing a creative line of provisions to incorporate into your journey. Since the start of Staunch in 2015, the brand has proven its distinctiveness time and time again as it continues to grow and reach new heights. Staunch opened its first brick and mortar in the fall of 2022, which introduced downtown New Braunfels to a store unlike others. From 2015 to present day, what started as a small brand has grown exponentially as the custom program has taken off, as well as the recent launch of Staunch's blank program, Blanks by Staunch.
